If you’re running a major deficit because of the COVID-19 pandemic, it pays to have a bank as your partner.
Tennis Canada announced Tuesday that National Bank has secured the naming rights for the Canadian Open professional tennis tournaments in Montreal and Toronto. The 10-year deal starts in August although there is uncertainty over whether there will be limited attendance.
Rogers, which has held the naming rights for the past 20 years, will remain as the presenting sponsor and Rogers Sportsnet has a new five-year deal to televise and stream the event.
Tennis Canada CEO Michael Downey said the bank’s support will extend beyond the marquee tournaments and will include loans to help the non-profit weather a financial storm. The cancellation of the 2020 Rogers Cup events resulted in a $17-million loss and further losses are inevitable this year.
“We’re not drowning, we’re treading water and we hope to be swimming,” said Downey. While he was optimistic, Downey said it will take four or five years for Tennis Canada to get back on solid financial footing.
The tournaments in Montreal — the women are here this summer — will be branded Omnium Banque Nationale, while the Toronto event will be the National Bank Open.
National Bank will continue its sponsorship of Challenger events in Granby, Saguenay, Drummondville, Winnipeg and Saskatoon, and hopes to expand its reach across Canada. It is also committed to fostering programs for girls and women.
Downey cited a Canadian Women & Sport report that showed one in three adolescent girls dropped out of the sport, while the corresponding number for boys was one out of 10.
“We also want to do a better job of developing women coaches,” said Downey. “We’re currently at 30 per cent, but that’s not the 50 per cent we want.”
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Eugène Lapierre, the chairman of the Montreal event, has several meetings planned during the next month to get an idea of what to expect this summer at the Jarry Tennis Centre.
“We have a meeting with Tourisme Montréal and I know they want to see us and the (Formula One) race return,” said Lapierre. “We have a little more time than the F1 people because our tournament is in August. We’ll be talking to Santé Québec about the protocol that would allow us to welcome fans. We’ve drawn up plans to create a bubble that would keep everybody safe.”
The spotlight during the next too weeks will be on Melbourne, where the Australian Open is being held after the players and coaches went through a two-week quarantine. A similar plan is impossible here because the event begins on Aug. 6 and many of the players will be arriving from Tokyo, where the Olympic tennis event is scheduled to end on Aug. 1.
Australia is allowing 30,000 fans a day, half the normal capacity.
The pandemic has had a major impact on the cohort of junior players and aspiring professionals. There haven’t been any junior tournaments in the past year and Tennis Canada recently cancelled national indoor events scheduled for next month.
There are 10 players at the National Training Centre at Jarry Park, which produced such current stars as Félix Auger-Aliassime, Milos Raonic and Bianca Andreescu, but they have been limited to internal competition. The men’s and women’s Challenger schedules have been severely impacted, while college tennis programs in the U.S. are slowly retuning after a nine-month hiatus.
Laval’s Alexis Galarneau was expecting to turn pro after earning all-America honours at North Carolina State. But, with no tournaments on the horizon, Galarneau is back at N.C. State, taking graduate courses and playing his final season of college tennis.
phickey@postmedia.com
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